Lesson 8.1 – Creating A “Buzz”
This segment sheds light on the myriad ways to create interest, curiosity, or a “buzz” about your book. Using press releases, articles (written by you or by others about you or your book), websites, ezines, newsletters and social media are discussed in detail.
Lesson 8.2 – A Word About Book Distribution
One way to get your book into the hands of potential buyers is to arrange for a good distribution system. Various distribution systems — for both hard bound and electronic formats — are explored and three “real life” book examples are reviewed.
Lesson 8.3 – A Matter of Rights
If you get your book published by a large, mainstream publisher, according to their contract you will probably have to give up most of your rights. Some alternatives, as well as the importance of Electronic and Foreign Rights are covered in this session.
