Q&A Call: January 19, 2010

Here is the most recent Q&A session conducted by John Harricharan for Authors University members.


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Expert Interview: Yanni Maniates, Successful Published Author

The latest expert in the Authors University Expert Interview series is Yanni Maniates, a successful published author and meditative coach.

Yanni has been teaching Meditation, Intuitive Development, Healing and metaphysical subjects for over twenty years. Additionally, he has been doing intuitive counseling for the past fifteen years, and is certified in numerous holistic modalities and have studied and practiced many esoteric healing modalities

In this interview, John and Yanni explore a number of topics, including:

Enjoy this interview as part of your Authors University membership!

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Expert Interview: John Kremer, Book Promotion Expert

Recently, John Harricharan had the pleasure of interviewing renowned book promotion expert John Kremer, of BookMarket.com.

John Kremer consults in the areas of book marketing, book sales, book promotion, publicity, direct marketing, pricing, book titles, book covers, book marketing plans, book proposals, rights sales, and general planning for book publishers of all sizes as well as for individual authors. While most of John’s consulting is done over the phone, he also provides on-site consulting services.

Among other services, he provided the strategy that took Deepak Chopra from a vanity press author to being on the New York Times bestseller list eight times. Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul, credit John’s book, 1001 Ways to Market Your Books, as the guiding light for their rise to bestseller status.

We’re excited to offer you this rare interview as part of your Authors University membership!

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Keys To Effectively Marketing Your Book

There are more ways to effectively provide publicity for a book now than there ever have been before. Marketing your book is now simplay an exercise of knowing the appropriate strategies, and carrying them out effectively. Read more

Lesson 8.1 – Creating A “Buzz”

This segment sheds light on the myriad ways to create interest, curiosity, or a “buzz” about your book. Using press releases, articles (written by you or by others about you or your book), websites, ezines, newsletters and social media are discussed in detail.

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Lesson 7.1 – More Promotion, Publicity & Marketing

The importance of promoting and publicizing your book cannot be over-emphasized.

In this session, John Harricharan shares the inside story of how his “WaterBook” became “Best Book of the Year”.  He also offers some crucial tips on what to do if your book has NOT won an award.

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Lesson 7.2 – Still More Promotion, Publicity & Marketing

Never stop promoting  –  it pays off in the long run. There are many places you can go and things you can do to make contacts with people who could be of great help in promoting your book.

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Lesson 6.1 – Promotion, Publicity & Marketing

No matter who you are, what you do or how you publish your book, the final responsibility for making your book a bestseller is up to YOU!

In this important segment, John describes many of the methods he has used to promote, publicize and market his own “Waterbook”.

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Publishing Your Own Book – Why Self Publish?

If you’ve written a book or if you’re considering writing a book, one of the options you might look into (and what I recommend for most authors who are getting started) is the idea of self-publishing. Publishing your own book is a wonderful way to get your book out there, outside of the traditional publishing avenues. Read more

Creating Your Book Marketing Plan

Just because you’ve written a book doesn’t mean anyone is going to buy it. In fact, even getting your book picked up by a major publisher doesn’t mean anyone is going to buy it. If you want to really make some money from your book, you need to create a solid and effective book marketing plan. Read more

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