Creating Your Book Marketing Plan
Just because you’ve written a book doesn’t mean anyone is going to buy it. In fact, even getting your book picked up by a major publisher doesn’t mean anyone is going to buy it. If you want to really make some money from your book, you need to create a solid and effective book marketing plan. Read more
A Look At The Book Publishing Process
Whether you’ve completed your manuscript or whether you’re just getting started writing a book, you may not be sure exactly how to get that book from your computer’s hard drive to getting it published, either as an ebook or self-published. Read more
Lesson 4.3 – A Bit More About Publishing
In a previous session, we mentioned some of the various methods for getting your book into print. Now it’s time we give some consideration to how your book should be printed.
We’ll also explain why smart authors are getting involved in ALL aspects of their book’s publication and promotion.
Lesson 4.4 – Editing: A Critical Step For Every Author
Editing is a crucial part of your book’s creation and we’ll talk about why EVERY author ( no exceptions, even for YOU
) benefits by using an editor.
We’ll also discuss why spelling and grammar checkers cannot take the place of an editor, as well as how to go about finding an editor for your manuscript.
Lesson 1.2 – What You Will Learn In Authors University
This lesson is an overview of what to expect as a Member of Authors University, both through the duration of the course itself, and the ongoing benefits of membership. Read more
Lesson 1.6 – Publishing With Major Publishing Houses
This session covers information on the traditional model of publishing with the major publishing firms. We’ll discuss several topics, including:
- Lead times
- Advances
- Royalties
- Payment terms
- Distribution
- Publicity and promotion.
Lesson 1.7 – Publishing With Small Press Publishers
Continuing on the subject of Publishing, this session will discuss the topic of Small Press Publishers.
John and Anita explore the pros and cons of using a small publisher and examine the stories of several well-known authors who began with small publishers and later went on to be published by major publishing houses.
Lesson 1.8 – Important Viable Publishing Alternatives
This session explores many additional types of publishing, including the ins and outs of:
- Vanity or Subsidy publishing
- Self-Publishing
- E-Publishing, and
- POD (Print on Demand)
Kindle, Espresso, BookSurge and Lightning Source will also be discussed in detail.



