Expert Interview: John Kremer, Book Promotion Expert

Recently, John Harricharan had the pleasure of interviewing renowned book promotion expert John Kremer, of

John Kremer consults in the areas of book marketing, book sales, book promotion, publicity, direct marketing, pricing, book titles, book covers, book marketing plans, book proposals, rights sales, and general planning for book publishers of all sizes as well as for individual authors. While most of John’s consulting is done over the phone, he also provides on-site consulting services.

Among other services, he provided the strategy that took Deepak Chopra from a vanity press author to being on the New York Times bestseller list eight times. Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul, credit John’s book, 1001 Ways to Market Your Books, as the guiding light for their rise to bestseller status.

We’re excited to offer you this rare interview as part of your Authors University membership!

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Lesson 8.1 – Creating A “Buzz”

This segment sheds light on the myriad ways to create interest, curiosity, or a “buzz” about your book. Using press releases, articles (written by you or by others about you or your book), websites, ezines, newsletters and social media are discussed in detail.

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Creating Your Book Marketing Plan

Just because you’ve written a book doesn’t mean anyone is going to buy it. In fact, even getting your book picked up by a major publisher doesn’t mean anyone is going to buy it. If you want to really make some money from your book, you need to create a solid and effective book marketing plan. Read more